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Matthew Johnston PREC
Hugh & McKinnon Realty Ltd.

A CLEAR PLAN FOR YOUR SALE

Your Home Will Be Marketed, Not Simply Listed

From our first conversation through completion, I will be your direct point of contact. You will always know who to call, what is happening and what I recommend as the sale moves forward.

Effective marketing begins with presenting your property properly. I will develop a clear strategy around the features, location and lifestyle most likely to appeal to the right buyers.

I work with a professional media team that handles photography, measurements, floor plans, video and print materials. Together with buyer-focused descriptions, these elements help your property make a strong first impression wherever buyers see it.

Your property will be promoted through MLS®, Realtor.ca, my website and social media, supported by targeted paid advertising, Realtor outreach and direct follow-up with interested buyers. Where appropriate, the strategy may also include open houses, print advertising and direct mail.

I will monitor the response, follow up on inquiries and use the activity and feedback to help guide our decisions throughout the listing.

Pricing and Positioning Your Home

Pricing a home requires more than reviewing recent sales. It takes an understanding of buyer behaviour, current competition and how to position a property effectively.

My background in sales, marketing, business and property ownership brings a broader perspective to this process. Combined with current market data and professional tools, that experience allows me to recommend a strategy focused on achieving the strongest result the market will support.

Clear Guidance From Start to Finish

From preparing your property and establishing the strategy to reviewing feedback and negotiating an offer, I will keep the process organized and moving forward. You will always know what is happening, what it means and what I recommend next.

Reciprocity Logo The data relating to real estate on this website comes in part from the MLS® Reciprocity program of either the Greater Vancouver REALTORS® (GVR), the Fraser Valley Real Estate Board (FVREB) or the Chilliwack and District Real Estate Board (CADREB). Real estate listings held by participating real estate firms are marked with the MLS® logo and detailed information about the listing includes the name of the listing agent. This representation is based in whole or part on data generated by either the GVR, the FVREB or the CADREB which assumes no responsibility for its accuracy. The materials contained on this page may not be reproduced without the express written consent of either the GVR, the FVREB or the CADREB.